We're unifying how profit is shared across the WholeMatt family — so every member earns more, more often.
We are excited to announce a major upgrade to our business model — designed to increase stability and maximize earnings for every member of our community. Starting today, we are transitioning to a Unified Profit-Sharing System.
We are moving away from the "category ownership" model. Instead of profit being tied to a specific shelf or category, all sales profits generated across the entire WholeMatt network will be shared equally among all participating members. No one will "own" a category anymore — the whole network works for everyone.
Profit is worked out per item, then pooled across every approved sale in the WholeMatt network and split among members by the number of slots they hold.
payout amount = selling price − KRA − commission
profit = payout amount − buying cost
network profit = sum of every approved sale's profit
your share = network profit × (your slots ÷ total network slots)
Slots can be fractional (0.5, 1, 2…), so the split is always fair no matter how many you hold.
One item sold across the network:
Selling price
KES 1,000
Buying cost
KES 600
That profit joins the pool. Say the network's total profit for the month is KES 500,000, you hold 3 slots and the whole network holds 100 slots:
Your share = KES 15,000
Your earnings are no longer tied to a single shelf or category. Every sale across the WholeMatt network contributes to the shared pool — so your income grows with the whole chain, not just one corner of it.
You no longer wait for your specific category to move. With the unified pool, you earn a share of the sales made every single day across all products and all locations.
When the whole network thrives, every member thrives. Diversifying across all categories and towns means no one carries the risk of a slow month alone.
When you join the Unified system, the stock you have brought into the network becomes part of the shared pool — because you'll now earn a share of profit from every sale, not just your own category. In return, you gain daily, network-wide earnings.
How does this affect existing stock? When you join the Unified Profit-Sharing system, the stock you have brought into the network is forfeited into the shared pool — because you will now earn a share of profit from all sales across the WholeMatt network, not just your own category. Members who choose not to join are unaffected: they keep their stock and continue to share profit only from their own categories — they do not share in the Unified pool or hold slots.
We invite all members — both new and existing — to opt into this unified system. New members join it by default. Existing members can agree to the new profit-distribution system at any time from their dashboard. By pooling our resources, we are creating a more resilient and profitable platform for everyone.
Step 1: Membership (join WholeMatt) → Step 2: Rent Deposit (KES 10,500 = 1 month rent + 1 month deposit + brand marketing) → Step 3: Capital (KES 20,000 = 1 slot, locks your earning share).
Log in to your WholeMatt account to start your membership and join the Unified Profit Sharing system.
© 2026 WholeMatt Portal — Founded by Anthony Koskei Njuguna (Tony Narams).